Local shops deserve a better marketplace.
Camdell connects shoppers with the best independent businesses in their city — restaurants, grocers, pharmacies, boutiques, and more. We exist to make local commerce as convenient as it is personal.
Big marketplaces forgot who they were built for. Shops got reduced to a row in a database. Customers got reduced to a churn metric. Delivery got reduced to a race to the bottom.
Camdell is the other path. We think the best markets are the ones where independent businesses thrive, where cash flow actually flows, and where a shopkeeper can look a customer in the eye. We're building that marketplace. And we want you on it.
How we make decisions
Merchant-first
Every product decision starts with "does this help the shop owner?" If the answer is no, we don't ship it.
Radical transparency
No hidden fees. No contract fine print. Our take rate is printed on every invoice.
Locally built
Offices in Nairobi, Dubai, and Lagos. Our team speaks the languages and knows the markets.
Build like a shop owner
Most of our PMs ran a stall or a store. Our designs come from watching real shops work.
The short version of how we got here
Idea
2022Founded after one of our team lost a bakery to 30% commissions and frozen payouts.
First 100 merchants
2023Launched in Nairobi. Merchants helped us write the early feature roadmap.
Gulf expansion
2024Entered UAE and Saudi. Added Arabic, RTL, and multi-currency out of the box.
9,800 merchants
2025Crossed $180M GMV. Launched the merchant protection programme.
Today
2026Open in 37 cities across 14 countries. Hiring in every one of them.
Built by people who ran shops
Aisha Mahmoud
Trevor Okwirri
Oluwaseun Adebayo
Priya Subramanian
Plus 78 teammates across engineering, design, operations, and merchant success.
Shop from the best local businesses
Thousands of verified shops across Africa, India and the Middle East — delivered to your door or ready for pickup.